What is Direct/None traffic in google analytics?
If you take a look at your google analytics dashboard to get a deeper understanding about your traffic source in here, you may observe a confusing terms called Direct/None.
What does that means?
Direct traffic refers to referrer that is unknown. No tracking information is found by Google Analytics.
Examples of Direct Traffic
1. User type in the website
2. Users clicks on bookmarks
3. Users clicks in a mobile App.
How to get a deeper understanding about your direct traffic?
Watch your landing page session on google analytics to reverse engineer about which page will your audience visit.